Portfolio
KEY FACTS
2
Women-led SMEs
USD 665K
Total Cost of projects
USD 300K
WIC Investments
54
Jobs created
OUR PORTFOLIO
E-Cover
Innovative tire recycling company in Senegal.
- E-cover is the first Senegalese tire recycling company.
- It produces granulate used in making synthetic turf and as
combustible by cement plants. - WIC partnered with E-cover to set up a semi-industrial
production unit which will enable it to meet the local
demand
- Inception: 2015
- #of jobs created: 25
- Industry: Tire Upgrading
- Investment size: USD 350 000
- Investment: Equity and Quasi Equity
- Country: Senegal
- Clients: Sports facilities, schools, gyms,…
The entrepreneurs
Souadou Fall - CEO
Souadou is a committed entrepreneur with good project management skills, gained at the Neumann Foundation and at Réseau Entreprendre, where she previously worked at. Souadou holds a Bachelor in Business Administration and is preparing a Master’s of Business Management at BEM Dakar+
Khady Diallo - Deputy CEO in charge of production.
Khady brings onboard her expertise in Quality, Security, Hygiene & Environment nurtured in the SIAGRO group (Kirene). Khady holds a bachelor in QHSE from Institut Sainte Jeanne d’Arc and is preparing a Master’s of Business Management at BEM Dakar.
Sarayaa
A high-end fashion design and manufacturing brand.
- Sarayaa is a is a high-end Senegalese fashion brand that create tradi-modern ready-to-wear clothes. It creates, produces and sells made-in-Africa clothes made with a mix of African and modern fabrics.
- It promotes the Made in Africa on a large scale
- Inception: 2015
- #of jobs created: 29
- Industry: Fashion
- Investment size: USD 230 000
- Investment: Equity and Quasi Equity
- Country: Senegal/Africa
- Clients: African rooted women all over the World.
- Website: https://sarayaa.shop/
The entrepreneur
Safiétou Seck - Founder and CEO
Safiétou Seck is a self-taught designer. After having opened a clothing store in 2000, in Washington, to benefit from the AGOA (African Opportunity and Growth Act) to mainly import African products in loincloth, she went back to Senegal where she had several jobs, notably assistant then Economy specialist at the U.S. Embassy in Senegal for 7 years. From that experience, she got a solid knowledge of the American market, and particularly its legislation on the importation of African products. She graduated from the American university in the U.S. with an MBA in Economics and International Business.
