Sarayaa: The elegance, signature style and passion of “Made in Africa”

Sarayaa is a high-end “tradimoderne” ready-to-wear brand whose creations are entirely made in Senegal from African and modern fabrics.

Sarayaa was born from the vision of a passionate woman: Safietou Seckwho decided to transform an instinctive talent for creation into a high-end fashion brand, entirely made in Africa.

Guided by a love of style, a keen eye for detail and a celebration of African textile heritage, Safietou creates pieces where tradition and modernity blend subtly.
His ambition: to build a Senegalese fashion house capable of competing on the major international stages, while remaining true to a 100% African identity.

Sarayaa is thus recognized for:

– his signature style,

– its refinement,

– its impeccable quality,

– its local expertise,

 – and its contribution to the growth of a rapidly expanding creative sector.

Safietou also places the training at the heart of her commitment. She passes on her expertise to young talents, contributing to the professionalization of the sector and the skills development of many Senegalese seamstresses and stylists.

Impact

at the heart of her commitment. She passes on her expertise to young talents, contributing to the professionalization of the sector and the skills development of many Senegalese seamstresses and stylists.

– Promotion du talent créatif africain

– Promoting local expertise

– Increased production & premiumization

– Internationalization of a 100% African, high-end brand

– Creation of value and jobs

Business sector: Fashion (styling & garment making)

Activity: Haute couture

Entrepreneur : Safietou Seck

Creation date: 2014

WIC Capital financing: 2020

Country : Sénégal