Sector : Semi-industrial – Recycling and the Green Economy

Activity: Transformation of used tires into granules

Women entrepreneurs: Yaye Souadou Fall

Education level : Master's Degree in Business Administration

Creation date: 2020

WIC Capital financing : 2020

Country : Sénégal

Ecover: Transforming waste into a resource, transforming a sector into an opportunity

Ecover is a pioneer in Senegal in the transformation of used tires into SBR granules and shredded material.

It was born from a deep conviction: Senegal needs a healthier environment, sustainable solutions and an industry capable of transforming waste into wealth.
By observing the proliferation of used tires in cities and countryside, Yaye Souadou Fall sees what many do not see: an economic, energy and ecological potential.

She is venturing into a completely new sector in Senegal, the industrial valorization of used tires, with a clear vision: to create a local, innovative and sustainable industry in a field dominated by men.
In his factory, more than 50 employees, including only one woman at the beginning, testify to the challenge… but also to the audacity.

ECover is quickly becoming a game changer, a pioneer of a new industry, transforming polluting waste into high value-added products:

– aggregates,

– shredded material,

– materials for construction, sports, industry…

An initiative that perfectly embodies the green economy, local know-how and the sustainable transformation of the country.

Impact

Since 2020, WIC Capital has accelerated the development of E-Cover and strengthened the company's environmental, social and economic impact:

– Decontamination and sustainable waste management

– Reduction of imports and local processing

– Carbon footprint and green economy

– Semi-industrialization and capacity ramp-up

– Organization of collection networks

– Job creation and indirect revenue

– Development of local skills